Friends & Family pre-order · 15-pack · through September · ships October

Finally, candy with a job.

Functional candy you’ll finish. Monk fruit (not sucralose, not corn syrup). Electrolytes for the dehydrated majority. Calm when life is loud. Not a powder. Not a pill. A lollipop with a job.

Pre-order Anti-Stress · $20 → Pre-order Electrolyte · $20 →

15-pack · Friends & Family through September · ships October

Urge functional lollipops

Monk fruit · electrolytes · F&F through September

Candy or supplement?

Functional candy — starting with lollipops. For raves, run clubs, and regular Tuesdays. Are we candy? Are we a supplement? We’ll find out together. Pre-order both sticks at Friends & Family (30% off through September). Want drop updates? Email below.

R&D notes, ship date, and first-run drops. No spam.

Pre-order Anti-Stress →

Two flavors of “I needed that.”

Same format. Two totally different jobs. Functional candy for raves, run clubs, and regular Tuesdays.

Anti-Stress Lollipops by Urge

F&F 30% off through September · Ships Oct

The quiet one

Anti-Stress Lollipops by Urge

Anti-Stress Lollipop - for when your brain has 47 tabs open and coffee is a bad idea. Monk fruit sweet. Quiet candy. Lick and exhale.

$29$20 · 15-pack · F&F through Sept · unlimited

Friends & Family 30% off through September ($20, was $29). You early → we back you. Unlimited boxes. Ships October 2026.

Pre-order Anti-Stress →
Electrolyte Lollipops by Urge

F&F 30% off through September · Ships Oct

The recharge

Electrolyte Lollipops by Urge

Electrolyte Lollipop - for post-10K, festival legs, and “I forgot water but I am still going.” Electrolytes + monk fruit. Lick and go.

$29$20 · 15-pack · F&F through Sept · unlimited

Friends & Family 30% off through September ($20, was $29). You early → we back you. Unlimited boxes. Ships October 2026.

Pre-order Electrolyte →

Why a lollipop? Because you will actually eat it.

Powders die in cabinets. Capsules feel like homework. Candy gets finished. That is the whole thesis.

Portable ritual

Pocket. Bag. Desk. No shaker. No sticky bottle. No “I will do it later.”

Real actives

Calm stack or electrolyte stack - ingredients with a job, living inside candy you actually like.

Monk fruit sweet. No crash.

Sweetened with monk fruit. Not a cane-sugar spike. Not a sugar-alcohol plot twist.

Monk fruit, not junk sweetener

Not sucralose. Not corn syrup. Best-in-category sweet. Clean finish you’ll notice.

Functional candy. Starting with lollipops.

Urge builds pocket-sized rituals for real life: festivals, run clubs, desks, red-eyes, and everything between. Format today is the lollipop — portable, finishable, actually enjoyable.

We partner with a world-class candy manufacturer and brand owner to make it best-in-class. Functional ingredients are sourced with intent from trusted places around the world, then built into candy you’ll actually reach for.

Not a lecture. Not a cabinet powder. Just candy that keeps up with how you actually live.

  • World-class candy partnership — craft first, function with purpose
  • Made for movement culture — raves, run clubs, travel days, and everyday life
  • Two equal heroes — Anti-Stress when your head is loud; Electrolyte when your body is spent
  • Monk fruit — not sucralose or corn syrup; best-in-category sweet
  • Electrolytes — a lot of us are dehydrated; pocket minerals you’ll finish
  • F&F through September — you early, we back you 30% off · unlimited boxes

Both products Anti-Stress Electrolyte

Two products. Two jobs. Starting with lollipops.

One stick for stress. One stick for sweat. Functional candy for raves, run clubs, and regular Tuesdays.

Anti-Stress Lollipop

When your nervous system is loud

The quiet one. Edge-off candy - not another coffee, not a capsule ritual.

  • 47 tabs open. The kids will not stop. Red-eye in three hours.
  • Mid-deadline. Aisle-5 meltdown. Mid-everything. Quiet, not more stimulation.
  • Come down without checking out. Five minutes ago would have been perfect.

No gummies. No capsules. Just lick and exhale.

Pre-order Anti-Stress · $20

Electrolyte Lollipop

When your body is spent

The recharge. Portable electrolytes without the bottle, powder, or sticky sports-drink energy.

  • You just crushed a 10K. Mid-HYROX. Two sets deep at a festival.
  • Sober, still having fun - and not hunting for a powder pack.
  • Sweaty, traveling, or just empty. Minerals, not a chug.

No powder. No bottle. Just lick and go.

Pre-order Electrolyte · $20

If you like nerding out, we wrote stuff.

Read Our Blog

Still here? Good.

Monk fruit. Electrolytes. Friends & Family through September. 15-pack. Ships October.

Pre-order Anti-Stress · $20 → Pre-order Electrolyte · $20 →

You early → we back you. No weirdness.